It is important to have the right person in your corner advocating passionately and relentlessly for your work. Jeff is that right person. The benefits of his insights and efforts cannot be quantified.

Cadwell Turnbull, award-winning author of The Lesson, No Gods, No Monsters, and We Are the Crisis

Jeff is a warm, professional, and sincere person who offers top-notch guidance about the world of publicity—all of which was a total mystery to me, before working with Jeff. He ran a fairly last-minute (on my part) poetry campaign for my debut book, which I am really grateful for. I also feel better equipped and informed as to how to maneuver the somewhat confusing and overwhelming publicity world, after learning so much from Jeff. It was worth every penny and saved me a big headache to hire Jeff who brings decades of experience and a lot of care to authors he works with.

Allie Rigby, author of Moonscape for a Child

It was fantastic to have Jeff work with us on the successful and impactful campaigns for our first two fiction titles from Third State Books. We’re a new publisher focused on the stories and voices of Asian Americans, and it was refreshing, and vital, to have a partner like Jeff who shares our vision and walks the talk of promoting and celebrating diversity in book publishing across the board.

Charles Kim, Co-Founder and President of Third State Books

For my traditional-publishing debut, Jeff was such a valuable resource! Not only did he answer all my questions and prompt possibilities, but he made use of his many connections to book review sites and discovered new ones for me. He also coordinated the events for my launch, juggling bookstore staff, "interviewers"/fellow authors, giveaways, and even one spoken-word poet. When a possible PR glitch arose, Jeff provided helpful suggestions for handling it. Through the whole launch process, he provided a calm presence, despite all the cooks in the kitchen and balls in the air. Thank you so much, Jeff, for everything.

Christina Hwang Dudley, author of historical and contemporary romance novels, including The Ellsworth Assortment series and Pride and Preston Lin.

I’ve known Jeff in so many capacities over the twenty-five years that we’ve been friends. During that time he’s been a zine maker, a book marketer, an author, and overall magnet of all things cool. His smarts and vision in the literary worlds—big and small—has helped authors and publishers connect with different audiences, getting the word out about books in creative ways.

Kevin Sampsell, Powell’s Books

It was wonderful working with Jeff on the campaign for my debut novel, EDISON — He provided invaluable ideas, guidance, connections, and strategies, and I am extremely grateful for his diligent efforts to get media, reviews, and events for the campaign, including the incredible citywide "Edison Reads EDISON" program launch. Not only is he an expert in his field, but he is also a joy to work with. I most certainly recommend working with Jeff, especially for those writers that are publishing their first books.

Pallavi Sharma Dixit, author of Edison

I had the pleasure of working with Jeffrey Yamaguchi on the launch of my historical fiction, THE INDIGO GIRL. It was amazing to have someone so knowledgeable and full of really smart marketing ideas at the helm of the launch. In addition to overseeing a great launch campaign, Jeffrey was also really open to supporting any other marketing ideas I had that I thought could work, and it was quickly clear that we would all be a team to release the book in the most successful way possible. And the reaches of our efforts continued long past the typical launch window and for that I am eternally grateful! I highly recommend working with Jeffrey.

Natasha Boyd, USA Today and Wall Street Journal bestseling author of historical fiction and romance novels

Jeff truly invigorated the campaign for my debut memoir, The Gloomy Girl Variety Show. He was able to create lots of momentum around media coverage and event programming, including a hugely successful packed house launch at a major venue in my hometown. I very much appreciated his positive energy, strategic thinking, and diligent outreach efforts, which opened up many new opportunities for not only the book, but for my career as an author as well.

Freda Epum, author of The Gloomy Girl Variety Show

Jeffrey Yamaguchi is the consummate marketing professional — articulate, knowledgeable, and imaginative. Being a poet, he is masterful at conveying messages and ideas with a few well-chosen, impactful words. As a guest speaker at the Flathead River Writers Conference, he gave an excellent presentation on building a strong, sustainable platform for authors and shared his in-depth experience with marketing.

Debbie Burke, author of eight thrillers, award-winning journalist, blogger at The Kill Zone, Authors of the Flathead founder and past co-director (25+ years) of the Flathead River Writers Conference.

I am here to tell you how powerful my conversations with Jeff have been. Everything he said was impactful. His ideas helped me formulate a broader marketing plan and act on it. Jeff transformed my campaign. After one meeting my entire preorder strategy changed! His practical advice tripled my website sales, got my books into bookstores and helped me to get podcasts and reviews. He is generous and kind and he knows his stuff. Every day I find myself saying, thank goodness Jeff told me… about a million different details that I didn’t know or needed to be reminded about. Do you have a book? You need to talk to Jeff.

Maggie Umber, artist and author of Sound of Snow Falling and Chrysanthemum Under the Waves

As a first time author, Jeffrey was vital to making my first book launch a success. His vast expertise of the publishing industry combined with his encouraging demeanor gave me reassurance and direction during a process that felt daunting and dizzying. He graciously and thoroughly answered all my questions, coached me on how to set up launch events, offered much insight on the behind-the-scenes of bookselling, gave timely reminders about what tasks I needed to accomplish, kept organized records, and kept communication smooth with my publisher, booksellers, and media inquiries. Additionally, when there was turnover in the marketing department at my publisher, Jeffrey’s steady presence and logistical support gave me the confidence that I was still in good hands, providing my launch campaign consistency and focus. Also, Jeffrey is simply a pleasure to work with! There were times I felt he was supportively dragging me toward the finish line and I am grateful to have had him in my corner.

Ellie Yang Camp, Author of Louder Than the Lies

I can’t believe my good fortune in contacting Jeff to assist with publicity and marketing for my debut novel, A Gorgeous Excitement. While I was incredibly lucky to have in-house publicity and marketing teams at my publisher, I wanted to do all I could to enhance their efforts to make the launch a success. When I got in touch with Jeff, my modest goals were to get some tips on social media book promotion and maybe learn about a few literary podcasts I was unaware of. What I received from Jeff over the next few months was so above and beyond these initial goals that I still can’t believe my good luck. During our weekly zoom calls, I learned so much about social media that I actually came to enjoy it. But that was just the tip of the iceberg. Jeff showed me innovative ways to expand and organize my website, connect with like-minded literary figures, and communicate effectively with those working on my book at the publishing house. He also shared tons of creative outlets for marketing my novel, from book reviewers and bookstores he often had connections with, to Substack writers for interviews. Jeff even gave me ideas for attracting people to my readings. He would patiently explain how to implement these strategies myself, or when particular tasks were outside my comfort zone or expertise, he would help me execute them. Through it all, Jeff’s calm, confident, helpful demeanor was a much needed and much appreciated source of reassurance and comfort. I can’t recommend Jeff highly enough to any writer facing the rollercoaster ride from pre-publication through publication. I would work with him again (and in fact plan to) in a heartbeat.

Cynthia Weiner, author of A Gorgeous Excitement

Jeff not only knows the craft of marketing but he gets things done with results... I would recommend him to guide any author through the promotional and publishing journey.

Susan Purvis, award-winning author of Go Find

Jeff’s advice and guidance for me as an author has been so incredibly valuable. Whether he is helping with the bigger picture of your brand as an author or advising on PR and marketing strategies, you will benefit immensely from having Jeff’s insider knowledge, powerful network, and creative vision on your side.

Lauren Opper, author of Let Nothing Astonish You

Jeff has presented to our MFA in Creative Nonfiction students on author platform, book marketing and the audiobook business. Jeff's insights are current, his recommendations are practical and realistic, and his energy and enthusiasm for publishing and teaching are evident. His sessions are highly-rated in student reviews and we're always happy to have him back.

Kim Pittaway, Director of the MFA in Creative Nonfiction Program at University of King's College

Jeff has been one of the key faculty members for the Management Seminars at the SUNY Global Center in New York for delegations of publishers from China, focusing on a range of topics including digital marketing, audiobooks, and audience growth. These seminars were also presented to publishers in Beijing and Shanghai, China, and Buenos Aires, Argentina. Jeff is an excellent communicator — he provides meaningful takeaways and always makes sure to connect with the audience to facilitate positive exchanges.

Robert E. Baensch, President of Baensch International Group Ltd.

Launching a book comes with a lot of moving parts, and I appreciated having Jeff as a strategic thought partner to complement the efforts of my publisher's team for my book The Magic of Knowing What You Want. He was responsive and knowledgeable about the publishing industry, and he helped me think through my launch events and personal outreach. He helped me stay consistent and grounded through the process.

Tracey Gee, author of The Magic of Knowing What You Want

It was fantastic working with Jeff — he did an amazing job on the marketing campaign for my book FOR THE LOVE OF DOG.

Pilley Biachi, author of For the Love of Dog

I say this with no hyperbole: Jeff is our favorite person to work with. He not only understands the ever-evolving online and digital publishing worlds, he passionately takes part in them. He has pioneering ideas, and he remains an active part of the ongoing discussions surrounding these spaces. Because of this, he can communicate to everyone involved on a project, and he can understand the critical issues and the not-so-critical. That is, he understands the minutiae, but he doesn't get lost in them. When working with him, we always know that the project will go well, and we know we'll look forward to working with him again. We work with a number of publishers and imprints on a daily basis, and we've learned that successful projects don't depend on the companies or the materials; they depend, of course, on the people involved. Jeff is one of those people we can always count on. He's a gem.

Lorissa Shepstone, Co-Founder and Creative Director of Being Wicked