Campaign Strategy Roadmap Program

Harnessing years of experience and a deep understanding of how to build a truly workable yet highly aspirational book campaign, I will work with you over four one-hour sessions to develop a strong marketing and publicity plan and a strategic roadmap, based on your goals, budget, timeframe, and the genre you are writing in. This will help you focus your to-do list, fine-tune your plan, and maximize your efforts based on the variables that are you unique to you and your book. A strong, well-informed, strategic plan is key to a successful book campaign, and this program will help you put one into motion.

What you will get out of this one-on-one program:

  • An author-driven marketing & publicity plan, which will fortify and expand your publisher’s plan.

  • An understanding of where you are on the Publishing Timeline and how to make the most of the industry-specific opportunities available for you and your book based on your pub date/campaign timetable.

  • Establishing and leveraging your author platform (newsletter, social media, website) as you gear up for publication.

  • Media/outreach strategies on how to pitch your own book and expand your network.

  • Pre-order campaign strategies.

  • An event/programming plan, and a strategy to establish connections with booksellers and librarians.

  • Ways to engage and foster proactive efforts from your publisher, as well as how to fortify and make the most of what they are doing on your behalf.

  • If you are self-publishing, I will help you understand and navigate the challenges unique to campaigns for self-published books, including but not limited to media interest, bookseller engagement, distribution channels, and reader discovery.

ENGAGEMENT: The program includes 4 one-hour meetings, over Zoom.

COST: $949

Notes:
— Audio/video recording of the consult sessions is not allowed.
— AI notetaking/transcription is not allowed.
— All information shared by the author will be kept confidential.
— Invoice must be paid BEFORE the start of the program.
— The hour-long sessions can be weekly, or biweekly, and ideally take place within a one or two-month timeframe.